Business Blogging or Seminars (21)

How to Optimize Your Search Engine Sales: Interactive Web site Analysis

UW E-Business Institute's E-Business Best Practices and Emerging Technologies 7th Annual Conference — Madison, WI

September 29th, 2004

Seminar by Brian Klais

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Make Google Your Most Powerful Market Research Tool

MarketingProfs Virtual Seminar — online (webcast)

September 15th, 2004

Webcast by Stephan Spencer

Do you use Google every day? Mastering Google’s powerful search refinement operators and lesser known features could, over a years time, save you days scouring over irrelevant results. Even more enticing is the promise of elusive nuggets of market research and competitive intelligence out there waiting to be discovered.

Learn how you too can become a Google expert searcher and extract invaluable data about your competitors and about the market like never before - with laser-like accuracy and extreme efficiency.

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The Apparel Panel Discussion: Optimizing Each Component Of Your Apparel E-Commerce Business: Dressing For Success

Etail 2004 — Fort Lauderdale, FL

August 3rd, 2004

Panelist: Brian Klais

Understanding the evolution of the E-Commerce operations of the panelists
Discovering growth areas in your already seemingly optimized E-Commerce operation
Understanding how operations, fulfillment and returns are the crux of your E-Commerce operation
Unwrapping the key issues around the next holiday season and applying lessons learned from seasons past

Panelists:
Lorna Borenstein, VP & GM, eBay
Fiona Swerdlow, Vice President, e-Commerce, Tommy Hilfiger USA, Inc.
Ruth Crowley, VP, General Merchandise, Harley Davidson
Brian Klais, VP, eBusiness Services, Netconcepts

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President Carter’s blogging experience

“We are grateful to Stephan for planting the seed for one of the most successful Web projects The Carter Center has undertaken to-date.”

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Getting Google to Love Your Website

A DMA Brainy Breakfast — Auckland, New Zealand

May 27th, 2004

Seminar by Stephan Spencer and Brian Klais

The Internet’s next killer app for marketers has emerged: Google.

Google’s search algorithms power over half of all Web search queries, making high-ranking Google listings a marketer’s dream. While natural listings in Google deliver millions in sales to some of the Web’s savviest retailers, most websites are not properly designed to reach this market. How can you adjust or revamp your site so Google will love it?

Join us at the May Brainy Breakfast with Stephan Spencer, Managing Director of Netconcepts, to learn the essential strategies of putting Google to work for your website.

You’ll learn the secrets of how to:

Check your “Google Pulse”
Estimate missed opportunity costs
Ensure Google crawls 100% of your site, including dynamic pages
Design your pages to dominate rankings
Avoid getting banned or penalised by Google
Use paid placement with Google AdWords & optimise your search ads
Measure return upon investment
Prepare for imminent changes in the search engine industry
…and more!

Where else can you reach a majority of qualified prospects at zero or very low cost per click?

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Big Sites. Big Search Problems - For Advanced Search Engine Marketers

Annual Catalog Conference 2004 — Chicago, IL

May 3rd, 2004

Panelist: Brian Klais

Have you been told that your catalog site is “search engine unfriendly,” and you need savvy ways to gain search exposure? Are your catalog pages not appearing in the search engines, and you don’t know why?

At this session, industry thought leaders (including our VP of eBusiness, Brian Klais) will examine your challenges and provide actionable tips. You’ll learn how you can leverage the latest search services like trusted feed and contextual advertising, and how to plan strategies for common site challenges.

Whether you manage a B-to-B or B-to-C catalog site, you’ll discover proven ways to increase your ROI and gain improved search positions.

Moderator:
Heather Lloyd-Martin, President & CEO, SuccessWorks Search Marketing Solutions
Panelists:
Dennis Buchheim, General Manager, Search Marketing Solutions, Inktomi, a Yahoo! Company
Kevin Lee, CEO, Did-it.com
Brian Klais, Vice President - eBusiness, Netconcepts

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Get Google to Love your Web site

MarketingProfs virtual seminar series — online (webcast)

April 27th, 2004

Webcast by Stephan Spencer

The Internet’s next killer app for marketers has emerged: Google.

Google’s search algorithms power over half of all Web search queries, making high-ranking Google listings a marketer’s dream. While natural listings in Google deliver millions in sales to some of the Web’s savviest retailers, most websites are not properly designed to reach this market. How can you adjust or revamp your site so Google will love it?

Join Stephan Spencer, President of Netconcepts, during this rich presentation to learn the essential strategies of putting Google to work for your Web site.

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7 Secrets to High Google Rankings: Getting Google to Love Your Website

American Marketing Association webcast series — online

February 12th, 2004

Webcast by Stephan Spencer

The Internet’s next killer app for marketers has emerged: Google.

Google’s search algorithms power 80% of all Web search queries, making high ranking Google listings a marketer’s dream. Where else can you reach 80% penetration to highly qualified prospects at zero cost per click?

While natural listings in Google deliver millions in sales to some of the Web’s savviest retailers, most Web sites are not properly designed to reach this market. How can you adjust or revamp your site so Google will love it?

Join Stephan Spencer, President of Netconcepts, during this rich presentation to learn the essential strategies of putting Google to work for your Web site. You’ll learn the secrets of how to: